The Ripple of Accountability
Published: 17 Nov 2025 | CFO Magazine Australia
𝗧𝗵𝗲 𝗖𝗙𝗢 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 > 𝗔𝗰𝗰𝗼𝘂𝗻𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗔𝘃𝗼𝗶𝗱𝗮𝗻𝗰𝗲
One common frustration from finance leaders is around team members not following through, repeated errors or missed deadlines.
Often leaders avoid addressing these issues because they feel uncomfortable.
They worry they’ll come across as too harsh, impact relationships or they’ve tried before and it didn’t work.
𝗧𝗵𝗶𝘀 𝗱𝗶𝘀𝗰𝗼𝗺𝗳𝗼𝗿𝘁 𝗹𝗲𝗮𝗱𝘀 𝘁𝗼 ‘𝗮𝗰𝗰𝗼𝘂𝗻𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗮𝘃𝗼𝗶𝗱𝗮𝗻𝗰𝗲.’
Deadlines get pushed, expectations remain vague, standards slip or leaders end up doing it for team members. The ripple? Performance suffers, frustration builds, and the high-performing culture you’re aiming for never quite materialises.
𝗔𝗰𝗰𝗼𝘂𝗻𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗶𝘀𝗻’𝘁 𝗮𝗯𝗼𝘂𝘁 𝗯𝗲𝗶𝗻𝗴 𝘁𝗼𝘂𝗴𝗵. 𝗜𝘁’𝘀 𝗮𝗯𝗼𝘂𝘁 𝗯𝗲𝗶𝗻𝗴 𝗰𝗹𝗲𝗮𝗿.
When CFOs intentionally embed accountability within their teams and broader organisation, the performance uplift is tangible, engagement improves, and trust within teams improves.
