How to Turn Data into Stories and Stories into Action with Dr Selena Fisk
In this episode, we unpack how to make numbers meaningful, how to avoid the common traps and biases leaders fall into, and why shifting from data-driven to data-informed leadership changes everything.
Whether you’re a leader, a team member, or someone who’s ever felt overwhelmed by dashboards and KPIs, this conversation will help you see data through a whole new lens.
In this episode, we cover:
What data storytelling really means — and how it helps teams make smarter decisions
The difference between being data-driven and data-informed (and why it matters)
How to build data literacy in your team — even if you’re “not a numbers person”
The common traps and biases that stop us from using data well
How AI tools like ChatGPT can help leaders visualise, analyse, and act faster
Why great leaders use data to start conversations — not end them
Numbers on their own don’t drive performance — people do.
The real power of data lies in the stories we tell about it, the conversations it sparks, and the actions it inspires.
If this episode shifts how you think about data, I’d love to hear what stood out. Leave a review, share your insights, or forward this to a leader who’s ready to make data more human.
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